Marketing and advertising
Framing Effect
Recognizing the framing effect can help you create more effective marketing campaigns and evaluate the marketing strategies of others.
Asch Experiment
Evaluating consumer trends and preferences independent of group influence.
Birthday Paradox
Topic: Deep probability Understanding - Apply the concepts of probability to better target your audience and make more informed predictions about consumer behavior.
Barnum Effect
Be aware of how companies use generalized statements to make their products seem personally relevant.
Similar Situations
I, T, X-shaped skills
Marketing: T - Understanding both the product and consumer perspectives enhances marketing strategies.
Gell-Mann Amnesia Effect
Evaluating advertising claims: Consumers can apply the principles of the Gell-Mann Amnesia Effect to critically assess advertising claims, recognizing persuasive tactics and potential exaggerations.
Wardley's Pioneers, Settlers & Town Planners
Marketing Campaigns: Utilizing pioneers for creative concepts, settlers for execution, and town planners for campaign optimization leads to effective marketing strategies.
Minto Pyramid
Developing marketing campaigns: Minto Pyramid can help you structure your marketing campaign in a way that is compelling and effective, resulting in better outcomes for your business.
Pareto Principle
Marketing: Targeting the most effective channels and strategies that drive the majority of results.
Checker Shadow Illusion
Advertising: Designing effective visual campaigns by understanding the influence of color and context on perception.
Maslow’s Hierarchy of Needs
Marketing: Tailoring products and services to target customers' needs and desires, leading to better customer satisfaction and loyalty.
60-30-10 Rule
Graphic design: Apply the rule to create eye-catching and balanced designs for presentations, websites, or marketing materials.
Ishikawa Diagram
Marketing campaign analysis: Ishikawa Diagrams can be used to analyze the root causes of poor marketing campaign performance, leading to improved marketing outcomes.
Poggendorff Illusion
Advertising: Creating visually engaging campaigns by incorporating the illusion or ensuring it doesn't detract from the message.