Sales pitches
Minto Pyramid
Following the Minto Pyramid can help you structure your sales pitch in a way that is persuasive and effective.
Barnum Effect
Be aware of how salespeople may use flattering, broad statements to create rapport and influence your decisions.
Peak-End Rule
Highlighting the most appealing features of a product or service and concluding with a compelling call-to-action.
Similar Situations
Skinner's Superstition Experiment
Sales techniques: Use data-driven strategies to improve sales, rather than relying on "lucky" practices.
Osborne Effect
Automotive sales: Balancing the promotion of upcoming vehicle models with the need to maintain sales of current inventory.
Gambler's Fallacy
Sales performance: Recognizing the gambler's fallacy can help you avoid assuming that a string of successful or unsuccessful sales will predict future performance.
Fundamental Attribution Error
Sales and negotiation: Knowing the fundamental attribution error can help you better understand the motivations and actions of potential clients or partners during sales and negotiation processes.
Anchoring
Sales and promotions: Recognize when a retailer is using anchoring to make discounts seem more attractive by comparing the original and sale prices.
7-38-55 Rule
Sales Meetings: Persuading clients by emphasizing non-verbal communication to build trust and demonstrate enthusiasm.
In-Group Favoritism
Sales and negotiation: Knowing in-group favoritism can help you better understand the motivations and actions of potential clients or partners, avoiding bias in favor of certain groups.
False Consensus Effect
Sales and negotiation: Knowing the false consensus effect can help you better understand the motivations and needs of potential clients or partners, avoiding assumptions based on your own preferences.
Three R's of Growth
Online Retail Shop: Offer discounts to repeat customers, incentivize them to refer others through referral programs, and request reviews on product pages to boost sales from new shoppers.
Milgram Experiment
Consumer Rights: Empowering consumers to question authority figures (e.g., salespeople) when making purchases.