Sales pitches

Minto Pyramid

Minto Pyramid

Following the Minto Pyramid can help you structure your sales pitch in a way that is persuasive and effective.
Barnum Effect

Barnum Effect

Be aware of how salespeople may use flattering, broad statements to create rapport and influence your decisions.
Peak-End Rule

Peak-End Rule

Highlighting the most appealing features of a product or service and concluding with a compelling call-to-action.

Similar Situations

Skinner's Superstition Experiment

Skinner's Superstition Experiment

Sales techniques: Use data-driven strategies to improve sales, rather than relying on "lucky" practices.
Osborne Effect

Osborne Effect

Automotive sales: Balancing the promotion of upcoming vehicle models with the need to maintain sales of current inventory.
Gambler's Fallacy

Gambler's Fallacy

Sales performance: Recognizing the gambler's fallacy can help you avoid assuming that a string of successful or unsuccessful sales will predict future performance.
Fundamental Attribution Error

Fundamental Attribution Error

Sales and negotiation: Knowing the fundamental attribution error can help you better understand the motivations and actions of potential clients or partners during sales and negotiation processes.
Anchoring

Anchoring

Sales and promotions: Recognize when a retailer is using anchoring to make discounts seem more attractive by comparing the original and sale prices.
7-38-55 Rule

7-38-55 Rule

Sales Meetings: Persuading clients by emphasizing non-verbal communication to build trust and demonstrate enthusiasm.
Three R's of Growth

Three R's of Growth

Online Retail Shop: Offer discounts to repeat customers, incentivize them to refer others through referral programs, and request reviews on product pages to boost sales from new shoppers.
In-Group Favoritism

In-Group Favoritism

Sales and negotiation: Knowing in-group favoritism can help you better understand the motivations and actions of potential clients or partners, avoiding bias in favor of certain groups.
False Consensus Effect

False Consensus Effect

Sales and negotiation: Knowing the false consensus effect can help you better understand the motivations and needs of potential clients or partners, avoiding assumptions based on your own preferences.
Milgram Experiment

Milgram Experiment

Consumer Rights: Empowering consumers to question authority figures (e.g., salespeople) when making purchases.