Launching a new product

Osborne Effect

Osborne Effect

Timing your product announcements carefully to avoid decreased sales of the current product.

Similar Situations

Belbin's Nine Team Roles

Belbin's Nine Team Roles

Product Brainstorming: Plant generates new ideas while Monitor Evaluator assesses their feasibility.
Checker Shadow Illusion

Checker Shadow Illusion

Product Design: Considering the impact of surrounding colors and lighting on the appearance of a product.
Gell-Mann Amnesia Effect

Gell-Mann Amnesia Effect

Reading news articles: Being aware of the Gell-Mann Amnesia Effect can prompt individuals to critically evaluate news articles, regardless of the topic, and not just accept information at face value.
Bannister Effect

Bannister Effect

Learning a new skill: Believing that learning to play an instrument or pick up a new language is possible because others have done it, encourages you to try.
Ishikawa Diagram

Ishikawa Diagram

Product development: By using Ishikawa Diagrams to analyze the root causes of product issues, organizations can make changes to improve the product.
Osborne Effect

Osborne Effect

Marketing campaigns: Crafting messaging that builds anticipation for new offerings without discouraging purchases of current products.
Three R's of Growth

Three R's of Growth

Online Retail Shop: Offer discounts to repeat customers, incentivize them to refer others through referral programs, and request reviews on product pages to boost sales from new shoppers.
SCARF Model

SCARF Model

Onboarding a New Employee: Providing certainty and relatedness makes new hires feel welcome.
Depth-First Search

Depth-First Search

Learning a new skill: DFS can help you focus on mastering one aspect of a skill before moving on to the next, leading to a solid foundation and better overall proficiency.
Imposter Syndrome

Imposter Syndrome

Starting a New Job: Recognizing Imposter Syndrome helps new employees trust their qualifications instead of feeling like they don’t belong.