Crowdfunding campaigns
Osborne Effect
Revealing stretch goals or future plans without causing a decline in support for the initial campaign.
Similar Situations
Dunbar's Number
Political campaigns: Focusing on smaller, targeted groups can lead to more effective campaign strategies and voter engagement.
Wardley's Pioneers, Settlers & Town Planners
Marketing Campaigns: Utilizing pioneers for creative concepts, settlers for execution, and town planners for campaign optimization leads to effective marketing strategies.
Minto Pyramid
Developing marketing campaigns: Minto Pyramid can help you structure your marketing campaign in a way that is compelling and effective, resulting in better outcomes for your business.
Six Thinking Hats
Product Launch: Analyzing market data, creative campaigns, and risk factors.
Checker Shadow Illusion
Advertising: Designing effective visual campaigns by understanding the influence of color and context on perception.
Poggendorff Illusion
Advertising: Creating visually engaging campaigns by incorporating the illusion or ensuring it doesn't detract from the message.
Framing Effect
Marketing and advertising: Recognizing the framing effect can help you create more effective marketing campaigns and evaluate the marketing strategies of others.
Osborne Effect
Marketing campaigns: Crafting messaging that builds anticipation for new offerings without discouraging purchases of current products.
Moloch Monster
Vaccination Campaigns: Encouraging vaccination to achieve herd immunity and prevent outbreaks.
Three R's of Growth
E-commerce Store: Implement retention strategies like personalized email campaigns or exclusive discounts, encourage customers to refer friends for discounts, and ask for product reviews to build trust with future buyers.