Gift-giving: Recognize that a homemade gift may hold more sentimental value to you than the recipient, and consider whether a store-bought gift might be more appropriate.

Gift-giving: Knowing the decoy effect can help you choose the perfect gift for someone, by focusing on their preferences and interests rather than the presence of less appealing alternatives.

Gift-giving: Selecting meaningful or unique gifts and presenting them in an appealing manner to create a memorable experience for the recipient.

Gifting: Realizing that gifts provide temporary happiness can encourage you to focus on giving experiences (like concert tickets or cooking classes) that create lasting memories.

Customer Experience: Mapping customer journeys to enhance satisfaction and loyalty.